From a very early age, Connie has been an environment-conscious minimalist. Now, she's a marketing contractor, working with nonprofits and socially responsible startups, and fully lives her passion. She's an advocate for permission-based marketing and only works with businesses that match her values. Originally from Germany, she grew up in an environment where strict recycling is the norm and finds that Canada still has some catching up to do. At the same time, Germany deals with waste by burning it in incinerators, so there is still a lot of room for improvement. Her growing frustration with littering, planned obsolescence, and the careless tossing out of "unwanted" but still usable items paved the way for the only logical step: Connie joined the Zero Waste movement.